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Do Not Track – Don’t waste your time

Posted on Posted in Industry News

Yahoo announced that it will ignore “do not track” signals from browsers – meaning the incognito setting that IE, Firefox, Chrome allowed. Yahoo says that there is no “single standard emerge that is effective, easy to use and has been adopted by the broader tech industry.”  Yahoo recommends that people using Yahoo use Yahoo’s own privacy tools.

Has anyone said balderdash to this? Are we to believe that Yahoo is sincere in respecting privacy so as not to bombard us with targeted ads?

Yahoo’s posting was — Yahoo’s Default = A Personalized Experience (Apr 30)

Ars Technica analyzed – Yahoo is the latest company ignoring Web users’ requests for privacy by Jon Brodkin (May 1)

“‘Do Not Track’ has largely been a failure.”

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