SD2001.net were engaged by 21st Moto Ltd to overhaul their old website with a focus on readability, user experience and conversion design.
About 21st Moto Ltd
21st Moto Ltd – www.21stmoto.co.uk – Established in 2001, formerly Whitehouse Honda Motorcycles, the company changed hands as a result of a management buy-out in 2006 by the current owner Rob Francis.
The company needed to re-design it’s current website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. All the content was re-written for the new website. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.
Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available. We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.