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21st Zero

a beautiful design with powerful features, and fully responsive website.

SD2001.net were engaged by 21st Zero to the new website with a focus on readability, user experience and conversion design.

21st Zero supplies of Zero Motorcycles are the next step in motorcycle evolution. By combining the best aspects of a traditional motorcycle with today’s most advanced technology, Zero produces high performance electric motorcycles that are lightweight, efficient, fast off the line and fun to ride.

21st Zero

The Brief

The company needed to design it’s website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.

21st Zero

The Strategy

Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available. We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.