SD2001.net were engaged by 21st Zero to the new website with a focus on readability, user experience and conversion design.

21st Zero

About 21st Zero

21st Zero – www.21stzero.co.uk – Zero Motorcycles is the next step in motorcycle evolution. By combining the best aspects of a traditional motorcycle with today’s most advanced technology, Zero produces high performance electric motorcycles that are lightweight, efficient, fast off the line and fun to ride. Each motorcycle is optimised from the ground up to leverage the revolutionary Z-Force™ electric powertrain and uses a specially designed rigid, aircraft-grade aluminum frame to minimise weight.

The Brief

The company needed to design it’s website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.

21st Zero

The Strategy

Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available. We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.