SD2001.net were engaged by Eagle Fire and Electrical Services Ltd to overhaul their old website with a focus on readability, user experience and conversion design.

Eagle Fire and Electrical Services Ltd

About Eagle Fire and Electrical Services Ltd

Eagle Fire and Electrical Services Ltd – www.eaglefireandelectrical.com – We provide our expertise on all forms of electrical installation, with the added bonus of almost a decade of experience in the fire industry. We cover anything from a domestic premises all the way through commercial and industrial buildings.

The Brief

The company needed to re-design it’s current website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. All the content was re-written for the new website. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.

Eagle Fire and Electrical Services Ltd

The Strategy

Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available. We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.