Kirsty’s Beauty

a beautiful design with powerful features, and fully responsive website.

SD2001.net were engaged by Kirsty’s Beauty to overhaul their old website with a focus on readability, user experience and conversion design.

Kirsty’s Beauty if you haven’t visited them before, you are in for a real treat. Situated in the heart of the Kent countryside you can relax undisturbed by the hustle and bustle of town traffic and take advantage of their free parking facilities just a few steps away from their therapy rooms.

Kirsty’s Beauty

The Brief

The company needed to re-design it’s current website in order to convey appropriately and responsibly the business values and to increase their overall search engine position. All the content was re-written for the new website. A major problem we had to tackle was how to convey this information in a clean, easy to find and accessible way.

Kirsty’s Beauty

The Strategy

Through discovery meetings and phone calls with our client we understood that the success rate for this website will be determined by the ease at which visitors can find this information. Therefore we carefully planned a logical navigation system whilst designing elements to enhance the information already available. We determined that the website would benefit from a simple two colour palate and that the pages should be structured so that visitors can easily jump between sections and services. Visual cues throughout the website encourage visitors to connect with an adviser.